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Value Analysis Advisor: What Can Your Customers Get Excited About?

June 6, 2022 Robert Yokl Comments Off

From our vantage point, too many product, service, and technology offerings are similar propositions, which isn’t very exciting for your customers. Yet, there are a myriad of ways to differentiate your product, service, or technology […]

The Power of a Value Analysis System to Complement Your Selling Process

December 6, 2019 Robert Yokl Comments Off

Robert T. Yokl, President/CEO, SVAH Solutions If you work for almost any sales organization you have been trained to follow a certain sales process (e.g., Miller-Heiman, Sandler, Dale Carnegie, etc.) that provides you with a […]

Valuing the Vendor Side of Value Analysis

February 1, 2018 Robert Yokl Comments Off

Robert W. Yokl, Vice President/COO, SVAH Solutions Having worked in the healthcare supply chain for over 25 years, I have seen how sales representatives could be viewed as the evil empire but also how they […]