Getting Beyond Like and Don’t Like in Value Analysis
If I had a dollar for every time I have heard the terms “like” and “don’t like” when referring to a product, service, or technology…
functional analysis
Value Analysis Workshops Could Be the Ticket for You
Robert T. Yokl, President/CEO, SVAH Solutions There is a Time and a Place for VA Workshops vs. VA Teams Value analysis practitioners are used to…
Sell Concepts, Ideas, and Results – Not Services or Things
Robert T. Yokl, President/CEO, SVAH Solutions All companies tend to train their sales reps to sell services or things, when they should be training them…
Functional Matrix Can Make Your VA Job Much Easier
You need to know what your customer is looking for in new products. We might not realize it, but value analysis has a 70-year history…