OmniChannel Health: Solving Sourcing Problems and Saving Big

OmniChannel Health: Solving Sourcing Problems and Saving Big

At last month’s Ohio AHRMM conference, I had the pleasure of speaking right after a representative from Henry Schein Medical. I noticed striking similarities between myself and the founder, Henry Schein:

  • Both of us come from families of Eastern European Jewish immigrants in New York and attended Ivy League schools.
  • Henry started his journey in the medical supply industry by opening a pharmacy after graduating from Columbia University. Similarly, shortly after graduating from Harvard, I partnered with leading pharmacies to publish the nation’s largest diabetes magazine.
  • Today, both our companies sell medical and surgical products to hospitals.

But the similarities end there! Henry Schein is a Fortune 500 company, while Omnichannel Health is an SBA-certified small business. The benefit of this is that our small size keeps us nimble and allows us to stay laser-focused on helping supply disruption teams source the original/OEM products they need for their patients, avoiding the headaches of substitutes—all without any cost or commitment.

Our Journey and Expertise

In 1995, I founded what would become the nation’s largest diabetes magazine. For two decades, we distributed over 100 million copies through major pharmacy chains such as Walgreens, Walmart, CVS, and Costco, as well as other top retailers and diabetes centers in hospitals nationwide. The relationships we built with hospital leadership during this time were invaluable. When the print magazine industry went the way of the Kodak camera, we pivoted to address the sourcing needs of hospitals, leading to the creation of Omnichannel Health.

Why Choose Omnichannel Health?

Omnichannel Health prides itself on being a trusted, reliable, and AHRMM-vetted secondary distributor. As a new AHRMM Supply Chain Resource Council member, we step in when primary distributors and suppliers can’t meet a hospital’s urgent needs.

You already have a capable supply disruption support team, so why consider working with us? Because we make even the best support teams better—at no cost or commitment.

Our Expert Supply Disruption Support Team:

  • Specializes in finding hard-to-source, original/OEM medical & surgical products.
  • Helps you avoid the headaches of settling for substitutes.
  • Co-navigates disruptions due to backorder restrictions, allocation challenges, and discontinued items.
  • Handles the legwork, reducing your team’s time chasing backorders and allowing them to focus on other essential tasks.
  • Leverages our extensive network of distributors and suppliers.
  • Significantly increases your chances of getting the exact products your patients need.

Making a Significant Impact

Another area where we have made a significant impact is with surgical stapler reloads, both robotic and regular. In today’s demanding healthcare environment, hospitals are under immense pressure to reduce costs while maintaining high standards of care. These products are indispensable in countless hospitals and surgery centers nationwide, with surgeons often having specific preferences for different versions. These products’ supply and demand dynamics can drive prices down, creating opportunities for substantial savings. By leveraging our extensive network of distributors and suppliers, we save hospitals and health systems 33-50% on surgical products.

Trusted Partnerships and Significant Savings

We offer products from leading manufacturers such as Covidien and Ethicon. Depending on your contractual agreements, our prices often surpass those available through GPOs. For Intuitive products, GPO discounted pricing is typically not an option. However, we also save hospitals and health systems 33-50% on da Vinci reloads, guaranteeing that our pricing is lower than any competitor’s.

Omnichannel Health ensures your hospital’s supply chain remains robust and efficient, enhancing your supply disruption team’s capabilities to new heights.


Article By:

Jonathan Jarashow, CEO and Chief Supply Chain Officer, OmniChannel Health

In 1995, I founded what would become the nation’s largest diabetes magazine. Over two decades, we published over 100 million copies, distributing them through major pharmacy chains such as Walgreens, Walmart, CVS, and Costco, as well as other leading retailers. Our magazines were also sent to diabetes centers in hospitals nationwide. The connections we built with hospital leadership were invaluable, and when the print magazine industry began to decline, we leveraged these relationships to meet the sourcing needs of hospitals.

We recognized the difficulty hospitals faced in sourcing original/OEM backordered, allocated, and low-stock medical products and supplies, and the headaches caused by having to settle for substitute products. These insights led to the creation of OmniChannel Health.

As an SBA-certified small business, OmniChannel Health prides itself on being small but nimble and highly responsive. We are a trusted, reliable, and AHRMM-vetted secondary distributor that steps in when primary distributors and suppliers can’t meet hospitals’ urgent needs.


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